First it is easy to see that,
$$\|f\|_{\infty} +\left|\frac{f(x+h)-2f(x)+f(x-h)}{|h|^{\alpha}}\right|
=\|f\|_\infty+ \left|\frac{f(x+h)-f(x) -(f(x)-f(x-h))}{|h|^{\alpha}}\right|\\\le \|f\|_\infty+\left|\frac{f(x+h)-f(x)}{h^\alpha} \right|+\left|\frac{(f(x)-f(x-h))}{|h|^{\alpha}}\right| \le 2|f|_1 $$
Which implies, by taking the supremum that, $$|f|_2 \le 2|f|_1$$
this means that, if we define the embedding
Next we consider $z= x+k$ and $h=2k$ hence, $x+h =z+k$ and $x =z-k$
Then, for $0<\alpha <1,$
$$\left|\frac{f(x+h)-f(x)}{|h|^{\alpha}}\right| = \left|\frac{f(z+k)-2f(z)+f(z-k) +\color{red}{2 [f(z) -f(z-k)]}}{|2k|^{\alpha}}\right|\\ \le 2^{-\alpha} \left|\frac{f(z+k)-2f(z)+f(z-k)}{|k|^{\alpha}}\right| + 2^{1-\alpha} \left|\frac{\color{red}{ [f(z) -f(z-k)]}}{|k|^{\alpha}}\right|$$
passing through the supremum yields,
$$ |f|_1 \le 2^{-\alpha}|f|_2 +2^{1-\alpha} |f|_1 \implies (1-2^{1-\alpha})|f|_1 \le 2^{-\alpha}|f|_2 $$
that is
$$ |f|_1 \le \frac{2^{-\alpha}}{(1-2^{1-\alpha})}|f|_2 $$
Let $$\color{blue}{c=\max(2,\frac{2^{-\alpha}}{(1-2^{1-\alpha})})}. $$
Thus, $$c^{-1}|f|_2\le |f|_1 \le c |f|_2~~~for ~~all ~~f$$
If $\alpha =1$ then for $f\in C^\infty_c(\Bbb R)$
we that
$$ f(x+h)-f(x) =\int_0^1 f'(x+th) h dt$$
that is $$ \left|\frac{f(x+h)-f(x)}{|h|} \right| = \left|\int_0^1 f'(x+th) dt.\right|$$
Unlike, for the second case applying the above trick twice we have,$$ \left|\frac{f(x+h)-2f(x)+f(x-h)}{|h|}\right| =\left|\int_0^1 f'(x+th)- f'(x-th)dt.\right|\\ = \left|\int_0^1t\int_0^1 f''(x-th+2sth)h\right| \le |h|\|f''\|_\infty$$
If we assume that
$|f|_1 \le c |f|_2 $ then this leads to
$$ \|f\|_\infty + \left|\frac{f(x+h)-f(x)}{|h|} \right| \le |f|_1 \le c(\|f\|_\infty + |h|\|f''\|_\infty)~~~~\forall ~~h $$