Let $X,Y$ be smooth, proper varieties, and $f: X \to Y$ be a proper birational morphism. Suppose $E$ is a smooth, irreducible exceptional divisor, with the image $f(E)$ also smooth. Let $I$ be the sheaf of ideal associated to $f(E)$.
Now, let $\pi: X_1 \to Y$ be the blowup of $Y$ with center $f(E)$. It is claimed that $f$ factor through $\pi$.
It is suggested to use the universal property of blowup as in Hartshorne Chapt. II Prop. 7.14. In order to use that result, one need to know that the sheaf $f^{-1}I \cdot \mathcal{O}_X$ is an invertible sheaf on $X$. However, I don't know how to show that fact.